Snoggos co-founders Julie and Max Wedel discuss their vegan dog-supplement brand that creates products designed to support canine joint, skin and digestive health. See omnystudio.com/listener for privacy information.
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I'm Tom Edwards.
Juli and Max Wiedel are the co founders of Snoggos, a vegan dog treat brand based in Switzerland.
Driven by Swiss values of quality and precision and a love of dogs, of course.
Max and Julie started the company in 2023 with the aim of enhancing canine health with plant based products.
But how do you enter such a busy market and how do you ensure the treats are safe and tasty for our furry friends?
Well, Monocle, presenter and owner of Bella, the springer spaniel, Georgina Godwin, caught up with the pair at our Zurich hq To find out more.
We launched it because we wanted to help dogs live a healthy life by using or by consuming vegan based treats.
So the full power of plants should really increase the health of the dog.
That's our mission.
And so are there not 100 companies doing that?
Anyway, it's a tough market, there's lots of competition.
However, the vegan market section is rather niche, I have to say.
And that's also what we believe in, is really the power of plants.
We figured we might establish our brand in that niche.
Now, Julie, you're the co founder and also married to the other founder.
So for you, was this driven by the love of a particular dog or of veganism or of both?
It was definitely driven by the love for dogs.
We also have a dog, his name.