Eureka 409: Snoggos

尤里卡 409:斯诺戈斯

The Entrepreneurs

商务

2024-09-27

7 分钟
PDF

单集简介 ...

Snoggos co-founders Julie and Max Wedel discuss their vegan dog-supplement brand that creates products designed to support canine joint, skin and digestive health. See omnystudio.com/listener for privacy information.

单集文稿 ...

  • You're listening to Eureka on Monocle Radio, brought to you by the team behind the entrepreneurs.

  • The show all about inspiring people, innovative companies and fresh ideas in global business.

  • I'm Tom Edwards.

  • Juli and Max Wiedel are the co founders of Snoggos, a vegan dog treat brand based in Switzerland.

  • Driven by Swiss values of quality and precision and a love of dogs, of course.

  • Max and Julie started the company in 2023 with the aim of enhancing canine health with plant based products.

  • But how do you enter such a busy market and how do you ensure the treats are safe and tasty for our furry friends?

  • Well, Monocle, presenter and owner of Bella, the springer spaniel, Georgina Godwin, caught up with the pair at our Zurich hq To find out more.

  • We launched it because we wanted to help dogs live a healthy life by using or by consuming vegan based treats.

  • So the full power of plants should really increase the health of the dog.

  • That's our mission.

  • And so are there not 100 companies doing that?

  • Anyway, it's a tough market, there's lots of competition.

  • However, the vegan market section is rather niche, I have to say.

  • And that's also what we believe in, is really the power of plants.

  • We figured we might establish our brand in that niche.

  • Now, Julie, you're the co founder and also married to the other founder.

  • So for you, was this driven by the love of a particular dog or of veganism or of both?

  • It was definitely driven by the love for dogs.

  • We also have a dog, his name.