Eureka 405: Alpagota

尤里卡 405:阿尔帕格塔

The Entrepreneurs

商务

2024-08-30

16 分钟
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Gaëtan Gaye launched Alpagota in October 2023 after spotting a gap in the €130bn eyewear market. Less than a year later, the brand is growing rapidly across Europe and Asia, bringing a fresh approach to eyewear maintenance. Gaye stops by Midori House to tell us how it happened. See omnystudio.com/listener for privacy information.

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  • You're listening to Eureka on Monocle Radio, brought to you by the team behind the entrepreneurs.

  • The show all about inspiring people, innovative companies and fresh ideas in global business.

  • I'm Tom Edwards.

  • Gaetan Gay is the founder of Alpagotta, an elevated eyewear care brand from Antwerp.

  • With a background in fine watchmaking, Gaieton launched Alpogotta last October after spotting a gap in the 130 billion Euro eyewear market, where cleaning products represent just 1% of revenue.

  • Since then, the brand has been growing and rapidly across Europe and Asia, bringing a fresh approach to eyewear maintenance.

  • So how do you manage such impressive international expansion as a young brand in competitive markets like Scandinavia and Japan?

  • Well, Gyton hopped on the Eurostar from Belgium to join me here at Midori House and tell me more.

  • We've had quite a few eyewear entrepreneurs on our program, but one of the things I think we often, and as a spectacles wearer myself, that we don't talk about enough, I don't think is taking care of these things.

  • They're on your face all day long.

  • We often talk about the glasses themselves, but we don't talk about taking care.

  • Is that.

  • Well, I don't know, is that a problem?

  • Not enough people pay enough attention.

  • Yeah, indeed it is a problem.

  • Well, I wear as well, you know, spectacles every day, every minute of the day, except when I'm sleeping.

  • And the thing with that is that they relentlessly get dirty.

  • And what people don't realize is that you get a blurred vision and it's more of even a health issue in a way, you know, every blurred vision, because you wear glasses in order to see well and then suddenly you don't see that well.

  • So that's why, for me, it was something that I needed myself and I was not very enthusiastic about the products that were available on the market in order to care or to clean.

  • Because right now, what I thought is that the current products available right now are more cleaning products.