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Welcome to the explanation from the BBC World Service.
This is Ros Atkins and Katie Razzle and this is the Show.
We're here to explain the trends behind the fast changing media landscape.
This week we're meeting the business brain behind Europe's biggest YouTube creators, the Sidemen.
We're also going to look at a new game from Sony which has become one of the biggest flops in media history.
That's all coming up on the Media Show.
We're going to begin with news that's been dominating the headlines this week, the escalation of the situation in the Middle East.
We've been discussing the challenges of covering such a multifaceted story with the BBC's chief international correspondent, Lise Doucet.
I always say that everything has changed about journalists, but nothing has changed.
The fundamentals are still there, especially when you are on the ground in the heat and dust, in this case under the bombs.
It's the who, where, what, when, why, what has actually happened.
Remember that good old fashioned word, facts.
It's to try to find out the facts, but more and more in the world in which we live.
But it has always been the way, ever since there has been war.
Conflicts and wars are always, always unfold on two, on two levels.
One is the facts on the ground and the other is the perception of the facts on the ground.