Hello and welcome to the Stack.
On this week's show, we speak with a fashion legend, Sophia Neofitu Apostolo from Ten Magazine.
Enjoy the show.
From Midori Housing London, this is the stack.
30 minutes of print industry analysis and I am Fernando Gustava Sheku.
Sofia Nyov to Apostolo is one of the most established figures in fashion media, known for her infectious laughter, elegant, all black uniform and unlimited reserves of creative energy.
That's what led her to found her own biannual publication, Ten magazine, over 20 years ago and turn it into a commercial success.
Despite the challenges print media has faced in the last decade.
The publication, located in London's buzzing Soho neighborhood, now also publishes Tanman and has recently launched new regional editions in the U.S.
japan and Germany.
While building her media business.
Neofutu Apostolo, who is Greek Cypriot and has been raised in London, also worked as a stylist and creative director for brands such as Rollin Mouret, Antonio Berardi, Elie Saab and Victoria's Secret, giving her further insights into the business of fashion and brand building.
This December, she will be honored for all her work at the Fashion Awards in London alongside the likes of Tom Ford and Moncler CEO Remo Ruffini.
Ahead of accepting her accolade, she talks to the Stack about her impressive career trajectory, the future of print and the importance of non homogeneous content.
So I had no idea.
As far as I was concerned, we were going to lunch to talk about the Fashion Awards and what we planned to do and they presented me with this letter.
So as I opened the letter, I was like honestly gobsmacked.
I literally sat in Arlington where we were having lunch and started to cry.
I was so overwhelmed by not just for me, but for the recognition for my work, for my team, for the people that work honestly, tirelessly to make the dream a reality.
It's not just me.