The final part of our special series exploring the meaning of craft in today’s world. Craft is not just about what you do but also how you go about doing it, and in this series, Monocle and UBS have been interrogating how this idea comes to life across different industries. Part three features the globally minded, Zürich-based designer, architect and educator Charles O Job. See omnystudio.com/listener for privacy information.
Hello and welcome to the Bulletin with UBS on Monocle Radio.
Each week, the sharpest minds and freshest thinkers in finance take you beyond the numbers and hype right to the heart of the big issues of the day.
In this last of three special episodes of the program, we're wrapping up our exploration of the meaning of craft in today's world.
Craft is not just about what you do, but also how you go about doing it.
A universal set of values that includes attention to detail, a hands on approach and a determination to deliver the highest quality product possible.
These core principles are the same no matter your meteor.
From the world of banking via bespoke furniture to the robotics innovations of tomorrow, craft is an ability to gaze both backwards and forwards, to recognize heritage and skill and combine it with a compelling view.
In this series, Monocle and UBS have been interrogating how these tenets come to life across different industries and asking why craft matters or explaining why it should.
Whatever your discipline.
Today we wrap up with another testimonial from a craftsman and designer who's here to share more about his unique approach.
The sector or space perhaps doesn't matter.
If you're committed to raising your work to a level of art, you're engaging in a contemporary form of craft.
For ubs, this means bringing a consistent level of dedication, care, creativity and precision to the world of finance.
Honed over more than 160 years, this approach is one that places the customer at the center of every important decision.
It also involves doing the fundamentals very well while having the courage to explore new avenues and to evolve.
Designer Charles O.
Job subscribes to a similar mantra.
His playful attitude towards craft eschews simple categorization, yet he makes practical products that fulfill both design briefs and customer needs.
Born in Lagos and based in Zurich, Job has featured in international design competitions and been a professor of architectural design theory at the Bern University of applied sciences since 2008.
As our series examining craft in all its forms concludes, we learn why his design philosophy stems from a desire to create with purpose.