Farm Rio celebrates 100 years of Copacabana Palace

里约农场庆祝科帕卡巴纳宫成立 100 周年

The Monocle Weekly

社会与文化

2024-03-22

13 分钟
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Monocle’s Fernando Augusto Pacheco celebrates the centenary of the iconic Copacabana Palace hotel in Rio. He speaks with Belmond brand and marketing director Roberta Almeida and Gabriel Oliveira, Farm Rio’s brand director, who recently launched a special selection of products to celebrate the hotel. See omnystudio.com/listener for privacy information.

单集文稿 ...

  • Hello and welcome to the Monaco Weekly.

  • For today's show, we head to Rio de Janeiro to celebrate the 100 years of the iconic Copacabana Palace Hotel.

  • As part of the celebrations, Brazilian clothing brand Farmhouse prepared a selection of special products to celebrate the centenary.

  • I had the pleasure to speak with Roberto Almeida, Belmont's brand and marketing director, and Gabriel Oliveira, Farm Rio's brand director, Roberto Almeida from Belmont and Gabriel Oliveira from Farm Rio.

  • Welcome to Monaco Radio.

  • Talking about two brands that I very much love and Monaco too.

  • Roberta, perhaps I'll start with you because of course you work with Belmont and the Copacabana Palace.

  • I mean, the Copacabana palace is an icon in Brazil and it's celebrated 100 years.

  • Even foreigners know, of course, what the Copacabana is.

  • But tell us the importance of the hotel to Brazil.

  • It's where Rio starts.

  • Copa has 100 years.

  • It's a centenary hotel with a big, big importance for the country, for the city of Rio, because with the city of Rio on the map, and also for the country in terms of all historical roles and all tourism related to Rio de Janeiro.

  • So Copa is where the people comes to play and the legends comes to play.

  • And the big celebrations in the country happens in Copa.

  • So we are proud to celebrate 100 years with a full calendar of activities, events, in a different collaboration.

  • And by the way, before I go to Gabriel, we're talking about celebrations.

  • I mean, Carnival just finished a few weeks ago.

  • I mean, how was it this year?

  • I've seen a lot of pictures, you know, from rainy London.