2023-05-18
27 分钟Social media influencers and YouTubers including KSI and Jake and Logan Paul are making millions by taking their internet feuds into the boxing ring. How did the world of boxing become the arena for social media beef?
This is the Guardian.
Why are influencers taking their feuds into the boxing range?
Yo, what's up?
This is your boy, KSI.
I am a professional boxer now.
If the price is right and you.
Want me to fight somebody who can't.
Fight, sign me up.
It'll also be one of the most watched fights of the year and the reach on the various social media platforms puts most world title fights to shame.
You're listening to pop culture with me, Shantae Joseph for the Guardian.
The girls are fighting.
And I don't just mean on Twitter, I mean IRL with boxing gloves in a ring in front of a paying crown.
27 for your winner by unanimous decision, Paige.
I forgot, I can't clap.
Last weekend, East London rapper Paige Ukakey and social media influencer Tennessee Thresh fought it out at the OVO Arena, Wembley.
And I wouldn't be surprised if you didn't know who they are, but I'm betting you will have heard of KSI, Jake Paul and his brother Logan Paul.
These influencer boxing matches look like the Wild west to me.
I'm not sure I would pay to watch them.
But it got me wondering, what is it about the world of boxing that has attracted influencers and content creators?
The first pay per view I stayed up and watched was in my early teens.