Andy McNamara, former editor-in-chief, Game Informer.

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• 00:00

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• 01:59

  My guest today is the former editor in chief of Game Informer.

• 02:03

  He joined the bimonthly magazine for its launch in 1991 as an editorial assistant.

• 02:08

  Within 18 months, he'd been promoted to the editor's seat, which he occupied for 25 years, growing the magazine's readership from around 60,000 subscribers to, at its height, 8 million, making it one of the most widely read publications anywhere.

• 02:25

  In 2020.

• 02:25

  He left game Informer following a round of layoffs and joined Electronic Arts, where he is currently the head of integrated comms for Battlefield.

• 02:34

  Earlier this year, GameStop closed Game Informer.

• 02:37

  My guest tweeted at the time, as someone who was there at issue one and spent most of their life fighting and scratching and clawing for gi, it breaks my heart to see it end.

• 02:47

  Welcome, Andy McNamara.

• 02:49

  Hey, Simon, how you doing?

• 02:51

  Yeah, I'm good, thanks, andy.

• 02:52

  So, yeah, 8 million subscribers, that is a lot of people.

• 02:57

  I mean, here in the uk, the most widely read magazine here is the Economist, which sells a little under a million copies.

• 03:07

  So obviously North America's a very different market, but even so, that's a huge reach.

• 03:11

  What is it like having an audience of 8 million people?

• 03:16

  Well, big responsibility, I would say probably first, you know, you know, that was.

• 03:21

  That was really a heyday of print and a video games.

• 03:25

  You know, I mean, if you, you know, like we talk about when I started at the magazine, it was 1991, and, you know, we certainly didn't sit down and say, oh, you know, we'll hit 8 million, right?

• 03:34

  That's not something that you, you really write down in any kind of plan of, like, where you're going to go.

• 03:39

  But, you know, as we, as we spent time and working and building out, you know, our, like, our direction, the way we're going to go, we got there, but it was definitely like, you know, even when we got there, we're like, well, this isn't going to last.

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