What does it mean to be creative? Can dreams unlock our potential? And is it possible to make a living out of creativity and still get your eight hours a night? We put all these questions and more to a man who has lived and breathed creativity over a career so rich and varied he was knighted for it: Sir John Hegarty. The advertising genius sat down to talk about his experiences leading creative powerhouse Bartle Bogle Hegarty (better known as BBH), the changes he’s seen in creative culture and why he thinks creatives should be fearless - but he doesn’t like risk.