Americast looks back at how Donald Trump succeeded in business by creating a franchise out of his most valuable commodity: himself. Sarah hears from a former Apprentice producer, who gives us a behind the scenes insight into why Trump was picked for the TV series, and how it was integral in building his image as a successful businessman. This episode was first aired during the election campaign, as Americast profiled all the presidential and vice presidential candidates. Look out for Part 2: Trump the politician! HOST: • Sarah Smith, Radio 4 presenter GUESTS: • Marc Fisher, senior editor at the Washington Post and co-author of the biography ‘Trump Revealed’ • Bill Pruitt, former Apprentice producer GET IN TOUCH: • Join our online community: https://discord.gg/qSrxqNcmRB • Send us a message or voice note via WhatsApp to +44 330 123 9480 • Email Americast@bbc.co.uk • Or use #Americast This episode was made by Rufus Gray, George Dabby, Purvee Pattni, Catherine Fusillo, and Claire Betzer. The technical producer was Mike Regaard. The series producer is Purvee Pattni. The senior news editor is Sam Bonham. US Election Unspun: Sign up for Anthony’s new BBC newsletter: https://www.bbc.co.uk/news/world-us-canada-68093155 If you want to be notified every time we publish a new episode, please subscribe to us on BBC Sounds by hitting the subscribe button on the app. You can now listen to Americast on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play Americast”. It works on most smart speakers. Americast is part of the BBC News Podcasts family of podcasts. The team that makes Americast also makes lots of other podcasts, including The Global Story, The Today Podcast, and of course Newscast and Ukrainecast. If you enjoy Americast (and if you're reading this then you hopefully do), then we think that you will enjoy some of our other pods too. See links below. The Global Story: https://www.bbc.co.uk/sounds/brand/w13xtvsd The Today Podcast: https://www.bbc.co.uk/sounds/brand/p0gg4k6r Newscast: https://www.bbc.co.uk/sounds/series/p05299nl Ukrainecast: https://www.bbc.co.uk/sounds/brand/p0bqztzm
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Hello, it's Justin in Washington D.C.
as Donald Trump gets his administration together after the biggest political comeback in recent American history, there is another chance now to hear our profile of the new President elect.
During the election, AmericaCast profiled all the presidential and the vice presidential candidates.
And this is part one, Donald Trump, the brand.
So it's his professional rise as a celebrity, but also of course, as a businessman and the way that those two things are intertwined.
Sarah digs into his business empire.
How successful was he?
How much of it was actually just a marketing exercise built up for the Apprentice?
By the way, if this is the first episode of AmericasT you've heard, welcome, listen anytime on BBC Sounds.
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Welcome to AmericasT, our Donald Trump profile, part one.
AmericasT, AmericasT from BBC News.
Well, I think if they win, I should get all the credit and if they lose, I should not be blamed at all.
I didn't have sex with a porn star.
We're going to build the wall.
We have no choice.
We have no choice.