2024-12-07
8 分钟Petter Kukacka, founder of the Stockholm-based creative studio, The Great Exhibition, talks about his childhood dream of building an office rollercoaster and the design challenge his audacious project posed. See omnystudio.com/listener for privacy information.
BNP Paribas Wealth Management is proud to partner with the entrepreneurs on Monocle Radio.
Confronted by complexity, you need a financial partner you can trust that will protect your assets and strive to meet your expectations.
BNP Paribas Wealth Management is the bank for entrepreneurs in a changing world.
Head to Wealthmanagement BNPpariba now for guidance on starting your journey.
You're listening to Eureka on Monocle Radio.
Brought to you by the team behind the entrepreneurs.
The show all about inspiring people, innovative companies and fresh ideas in global business.
Hi, I'm Tom Edwards.
Petr Kukaszka is the founder and creative director of the Great Exhibition, a Stockholm based creative studio dedicated to reigniting a sense of wonder in a world obsessed with the predictable.
Formerly known as Piedat, the studio rebranded after 15 years to embrace bold, audacious projects, including building the world's first and so far only indoor office roller coaster.
So how do you approach the ups and downs of a total rebrand while keeping your core identity intact?
And how do you take a crazy childhood dream and turn it into a real world design success?
Well, here is Petter with more on how his journey began.
So the Great Exhibition was an event that made people wander over the world, wander over the impossible or even the unknown.
Almost like when we were kids, everything was possible.
I think this aspect of the world has somehow been lost.
So we wanted to celebrate the idea of a world filled with wonders.
What we see today is like an extreme focus on trying to predict things, seeing patterns and figuring out the optimal outcome of everything, like business cases, data driven communication, optimization.
So this is the opposite of what we're interested in.
So the opposite of wonder.