How the Supermarket Helped America Win the Cold War (Update)

超市如何帮助美国赢得冷战(更新)

Freakonomics Radio

社会与文化

2024-12-09

38 分钟
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Last week, we heard a former U.S. ambassador describe Russia’s escalating conflict with the U.S. Today, we revisit a 2019 episode about an overlooked front in the Cold War — a “farms race” that, decades later, still influences what Americans eat.

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  • Hey there, it's Stephen Dubner with a bonus episode of Freakonomics Radio.

  • Our most recent regular episode was an interview with John Sullivan, a former U.S.

  • ambassador to Russia.

  • We didn't really talk about the Cold War, but as a result of that conversation, I've been thinking a lot about the Cold War.

  • And that got me thinking about an episode we made some years ago called how the Supermarket Helped America Win the Cold War.

  • So I went back and listened to it.

  • I really liked it, if I do say so myself, and I thought you might like to hear it again too.

  • So here it is.

  • We have updated facts and figures as necessary.

  • As always, thanks for listening.

  • When you think about propaganda campaigns, I am guessing you don't think of this shop, your Safeway store.

  • You will always shave more at the sign of the s do do do do do do do at Safeway.

  • After World War I and World War II came the Cold War between the US and the USSR.

  • It featured a space race, an arms race and a farms race.

  • Things like chicken breeding and hybrid corn took a outsized and somewhat surprising role in US propaganda.

  • In the early 1950s, the farms race.

  • Had an obvious winner.

  • We clearly won the abundance war.

  • But the American victory was to some degree a puerk victory whose aftereffects are still being felt.

  • Economists who don't do US agricultural policy are horrified by what they see in terms of distorting markets.