This BBC podcast is supported by ads outside the uk.
If Hitler isn't defeated, it's the end of the free world.
Purple Heart warriors listen now by searching for dramas wherever you get your BBC podcasts.
Hello, I'm Lucy Hawkings from the BBC World Service.
This is the global story.
We live in a world of influencers.
Whether it's our skincare routine, the clothes we wear or the places we visit on holiday, social media celebrities are shaping our everyday choices.
But as technology advances, the lucrative influencer industry is being reshaped by models created using artificial intelligence.
And with some AI influencers accumulating massive followings, critics are raising questions from the unrealistic beauty standards they could set to the accountability of anonymous creators.
So as AI models seem certain to play an increasingly prominent role online, are developers conscious of the ethical questions?
And are users equipped to decipher what's real from what's artificial intelligence?
With me Today is the BBC's cyber correspondent, Joe Tidy.
Hi, Jo.
Hi, Jo.
I think if we were all asked, we would confess that we've tried products, restaurants, clothes, listened to music, all sorts of things, because we've seen it on social media.
We are all, at the moment being shaped, it seems, by influencers at some stage.
Oh, yeah, I think so.
I think if you say that you're influencer immune, then you're probably lying, aren't you?
Because there are certain people and characters and celebrities that we look up to or are interested in and they have got absolutely enormous followings.
So even if you weren't directly impacted, what you might find is that that someone in your life has been impacted by them.