Marucci Sports - Kurt Ainsworth

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• 00:00

  Wondery subscribers can listen to How I Built this early and ad free right now.

• 00:05

  Join Wonderyplus in the Wondery app or on Apple Podcasts.

• 00:10

  After the election, the economy feels like one big huh.

• 00:13

  Good thing.

• 00:13

  There's the indicator from Planet Money podcast.

• 00:15

  We take a different economic topic from the news every day and break it down in under 10 minutes.

• 00:20

  Topics like the home building shortage or the post election crypto rally.

• 00:24

  Listen to the indicator from Planet Money podcast from NPR and turn that huh into an Ah, 2012.

• 00:41

  We were having a big coach's party and I remember our engineer saying, hey, the NCAA just told me that they're gonna decertify our bats.

• 00:50

  They tested some bats and they said the bats in the field were testing higher than the limit, that it was.

• 00:56

  Bouncing back too hard, which meant that it would give a player an unfair adv.

• 00:59

  That's correct.

• 01:01

  And I literally couldn't speak all of our bats in the market.

• 01:05

  We're going to have to recall and we have the hottest bat right now in the market.

• 01:08

  And I remember walking back to my hotel thinking the company was done.

• 01:12

  Wow.

• 01:13

  And it was a multimillion dollar hit for a company that didn't have money.

• 01:26

  Welcome to How I Built this, a show about innovators, entrepreneurs ideal and the stories behind the movements they built.

• 01:37

  I'm Guy Raz, and on the show today, how a bad shoulder injury turned a ballplayer into a businessman who built Marucci Sports into one of the biggest brands on the baseball field.

• 01:55

  Since 1884, a single brand, Louisville Slugger, has been virtually synonymous with one sport, baseball.

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