Have you ever felt totally convinced that it was going to be different this time, only to drink and find out it’s still not any different? We can repeat this cycle too many times to count, and maintain the belief that we’ll be able to moderate our drinking someday if only we keep trying. In this episode you’ll learn why you repeat this process even though you have a ton of proof that it won’t be different. I’ll discuss the fading affect bias and how the bad memories fade and the good memories gain power. This episode is part of a 9 episode series for Dry July 2024. Make sure to follow my podcast so you don't miss the rest of the series. Dry July Sober Powered Skills Special Dry July Course https://www.soberpowered.com/skills Sober Support: Community & Meetings: Living a Sober Powered Life https://www.soberpowered.com/membership Anger Management Program https://www.soberpowered.com/anger Sober Powered Skills (bonus episodes with practical application and coping skills) https://www.soberpowered.com/skills Weekly emails on Fridays https://www.soberpowered.com/email Free resources https://www.soberpowered.com/free Thank you for supporting this show by supporting my sponsors. Learn more: https://www.soberpowered.com/sponsors If you enjoyed this episode please consider buying me a coffee to support my work https://www.buymeacoffee.com/soberpowered Sources are posted on my website Disclaimer: all of the information described in this podcast is my interpretation of the research combined with my opinion. This is not medical advice. Learn more about your ad choices. Visit megaphone.fm/adchoices