If you plan to get married, do you see yourself keeping or changing your last name? How much, if at all, does your career factor into that decision? Our associate producer, who’s engaged, spoke with three recently married women about the professional considerations that factored into their decisions. Hannah and the Amys then join former co-host Nicole Torres to discuss how their names are connected to their personal brands.
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You're listening to Women at Work from Harvard Business Review.
AMY I'm Amy Bernstein.
I'm Amy Gallo.
Something our former co host Nicole Torres told us last year when we were talking about personal branding inspired this episode.
Well, as soon as you said personal branding, I thought of something very different.
And that might just be like time in my life and what like my closest friends are talking about, which is like women change their names and that affects your personal brand.
And how do you handle that decision?
Like having a lot of these conversations now with friends who are getting wed and some are changing their name, some are not.
And we always have very interesting discussions about why or why not and how that affects their professional lives.
So that is also a big part of branding that women have to consider.
Totally.
I mean, if you're interested in getting married in the first place.
Current numbers about what percentage of women are making which decisions about their maiden names are sort of hard to come by.
But Pew Research center just published new findings the day before we're recording this about trends in the US Based on a survey they did earlier this year.
Amy B.
What did they find?
Well, what they found really surprised me.
I'm just looking at the report now.