How the Dallas Cowboys Cheerleaders transformed sports

达拉斯牛仔啦啦队如何改变体育运动

Apple News In Conversation

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2022-09-24

32 分钟
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The Dallas Cowboys may be “America’s Team,” but the hundreds of women behind the Cowboys Cheerleaders deserve a lot of credit for its success. Journalist Sarah Hepola tells their story in an article for Texas Monthly, “Sex, Scandal, and Sisterhood: Fifty Years of the Dallas Cowboys Cheerleaders,” and in the podcast America’s Girls. Hepola spoke with Apple News In Conversation host Shumita Basu about how the squad’s choreography, costumes, and controversial codes of conduct have changed with American society.
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  • This is in conversation from Apple News.

  • I'm Shemitah Basu.

  • Today, how the Dallas Cowboys cheerleaders fit into the history of American feminism.

  • 1978 was around the time when the Dallas Cowboys earned a nickname that stuck.

  • They are the Dallas Cowboys.

  • America's team.

  • America's team.

  • That same year, they won their second Super Bowl.

  • They were in a solid streak of consecutive winning seasons that ended up stretching over two decades.

  • The team and the athletes were making lucrative deals and setting the stage to become the most profitable franchise in the league.

  • But there are hundreds of women who've been literally sidelined in the history of the Cowboys success.

  • The cheerleaders were such a part of this brand of glamour and sexiness that Dallas had become.

  • Sarah Heppela is a reporter, and she knows firsthand what it was like to grow up in Texas with Cowboys fever.

  • She says the Dallas Cowboys cheerleaders were a huge part of the hype.

  • They were like princesses that came from your city.

  • Sarah says at some point, as an adult, she remembers being somewhere in Dallas staring up at this huge billboard of a Cowboys cheerleader.

  • And she thinks to herself, this looks exactly the same as the cheerleaders from my childhood.

  • The same white hot pants, the same blue crop top.

  • And I was like, whoa.

  • So much in life has changed.