Telling kids to “suck it up” doesn’t translate into resilient, emotionally healthy kids. But in one of our recent viral videos on our @less.awkward Instagram account, many commenters still espouse that very approach – kids are soft these days; they have toughen up; you’re raising snowflakes; you’re kid isn’t going to be able to cope in the real world… This episode explores the research showing why suck it up parenting doesn’t work nearly as well as empathic parenting. Show Notes: Join our LESS AWKWARD MEMBERSHIP Go to airdoctorpro.com and use promo code AWKWARD to receive UP TO $300 off air purifiers Go to Quince.com/awkward for free shipping and 365-day returns To celebrate Phyla’s exciting new launch, we’re offering 25% off your first order. Go to phyla.com and enter the code "puberty" at checkout. IG Reel referenced in episode Order our book This Is So Awkward Check out all our speaking and curriculum at www.lessawkward.com and our super comfy products at www.myoomla.com To bring us to your school or community email operations@lessawkward.com To submit listener questions email podcast@lessawkward.com Watch the full episode on Youtube! Produced by Peoples Media Learn more about your ad choices. Visit megaphone.fm/adchoices