2024-12-21
17 分钟Co-founder and CEO Emma Lewisham discusses the origin story behind her eponymous skincare brand, an innovative natural line blending efficiency and sustainability. She discusses the company’s focus on circularity and science-based formulations, as well as the challenges of disrupting the competitive beauty industry. See omnystudio.com/listener for privacy information.
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Hi, I'm Tom Edwards.
Emma Lewisham is the founder and CEO of her eponymous skincare brand, a truly sustainable line she launched five years ago.
Already a staple in New Zealand, Australia and here in the uk, it's set to make its US debut soon.
Since launch, the brand has gained recognition as the world's first 100% circular designed and climate positive beauty company and it's held B Corp Certification for more than three years.
It's also amassed something of a cult following with a fan base including former New Zealand Prime Minister Jacinda Ardern, environmentalist Dr.
Jane Goodall and even yes, Barbie herself, Margot Robbie.
Emma made the journey from Auckland to Midori House to talk about the brand's global expansion, its science based product formulations and her uncompromising commitment to sustainability.
She began by telling me about the evolution of the narrative and around natural products.
Ten years ago natural skincare was definitely around, but formulations like sat in that more lovely simplistic space, which is nothing wrong with that.
But the gap in opportunity that I saw in the market post tragically losing my mother to cancer and wanting to get pregnant and a doctor saying to me that I had to be mindful about what I was using on my skin, was that there was a compromise in natural skincare, that it was like I feel better for us, but the efficacy and the technology and the innovation that I wanted was lacking and also the luxury, the enjoyment of it.
If you are to know me, you know that I'm someone that loves solving problems and sort of challenging things.
And I'd worked previously for 10 years in a global Japanese technology company doing just that in a strategic senior role in both sustainability and essentially strategy or just problem solving generally and things that weren't working and getting to the root cause and finding solutions.
I never set out to have a beauty brand, but when I saw these problems that were worth solving, which was how do we combine nature and efficacy and evidence and also seeing an opportunity to bring new thinking that was needed in sustainability and beauty to the industry.