How to Be More Creative

如何变得更有创意

Hidden Brain

社会科学

2024-12-24

52 分钟
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单集简介 ...

It's happened to all of us: We're in the shower, or on a walk, and boom — a big idea or a brilliant solution appears out of nowhere. These sorts of insights often seem to arise without explanation. But researchers increasingly find there is a science to cultivating creativity. This week, social psychologist Sheena Iyengar shares research and case studies of innovation, and discusses what these examples tell us about the alchemy of creative breakthroughs.
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  • This is hidden brain.

  • I'm Shankar Vedanta.

  • Otto Lilienthal was a 19th century design engineer who was fascinated by the idea of flying machines.

  • He meticulously studied the shape of the wings of birds and invented a flying apparatus that allowed him to glide short distances.

  • On Sunday, August 9, 1896, Otto went to a hilly region about 50 miles from where he lived in Berlin.

  • He strapped into his glider like a human stork and took three successful flights.

  • But on his fourth attempt, a strong gust of wind launched otto up about 50ft and then careened him toward the earth.

  • He tried to wrestle the glider out of a crash but failed to do so.

  • The plunge broke Otto's neck.

  • He died shortly afterwards.

  • A few years later, two bicycle mechanics in Ohio realized what was wrong with Otto's glider.

  • It required the pilot to move his body to change the center of gravity of the machine.

  • This system gave the pilot limited balance and control.

  • It would be like trying to maneuver a bicycle only by leaning to one side or another.

  • Orville and Wilbur Wright knew a great deal about balance and control from their work on bicycles.

  • While idly twisting a cardboard box one day, the brothers realized they could warp the shape of a fixed wing through a set of wires.

  • In effect, they could provide a pilot with a handlebar.

  • Tests confirmed that this system provided significantly more control than Oro's glider.

  • The rest, of course, is history.

  • Otto Lilienthal had built a machine that mimicked the mechanics of birds.