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Award season is in full swing and the 96th annual Academy Awards are upon us, but how Hollywood stars win an Oscar has changed dramatically over the years.
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On The Global Story, James Reynolds is joined by BBC Film Journalist Tom Brook and Film Journalist Leila Latif to take a look at the rise of lobbying in the award cycle and asks how this has impacted the chances of newcomers and less-established names winning at the Oscars.
00:10 Introduction
0:27 How does the voting system work?
7:20 The dawn of lobbying for Oscars
9:25 Swag for the voters
12:15 How lobbying impacts newcomers and diversity
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