Once the domain of young people, the concert scene is now dominated by an unexpected force: the 40 to 60-year-old crowd! Fans who grew up with veteran artists are snatching up tickets faster than ever, surprising everyone—including Gen Z. Will this shift define the future of live music, or is it merely a flash in the pan? / Round Table's Happy Place (18:27)! On the show: Heyang, Steve Hatherly & Yushun
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This is Roundtable.
You're listening to Roundtable with myself, Hug Young.
I'm joined by Steve Hatherly and Yu Shun in the studio.
Coming up, the concert scene in China is shifting.
No longer just for the young.
The 40 to 60 plus crowd is making a dramatic entry to the front rolls and actually the whole concert hall with veteran singers selling out in seconds.
Are we witnessing the rise of older concert lovers?
And unforgettable tracks?
Small joys, big smiles.
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Remember post Covid, going to concerts became one of the first ways people indulged in some well deserved entertainment.
In the last couple of years in China, young people have taken over live houses, concert stadiums and music festivals, giving a major boost to the live performance scene.
But in 2024, something interesting happened.