Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

读者对 BookTok 爱不释手。 出版商正在赚钱。

The Journal.

新闻

2024-12-19

29 分钟
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BookTok, the corner of TikTok that’s all about books, has shaken up the publishing world. Over the last few years, the platform has pulled in new readers, especially in the romance and fantasy genres. And now some of the largest publishers in the U.S. are finding new talent and rethinking their strategies because of TikTok. We hear from an author, a bookstore owner and a publisher about how TikTok has transformed the book industry. Further Listening: -The Rise of the Tween Shopper  -Inside One Publisher’s Fight Against Book Bans  -Scholastic's Succession Drama  Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • For Leah Koch, the romance novel is life.

  • She's loved romance since she was a teenager.

  • What is it that draws you so much to this type of writing?

  • Great question.

  • Let's quickly define what a romance novel is.

  • You need two things to be a romance novel.

  • You need a central love story and a happy ending.

  • And the happy ending, sometimes people try to get around for some reason, but you can't.

  • They have to be together and happy at the end.

  • They do not have to be heterosexually married with a baby, but, like, one of them can't get hit by a.

  • Bus because that's a tragedy, right?

  • Yeah.

  • Or a train a la Anna Karenina.

  • Anna Karenina is not a romance novel.

  • She dies.

  • Got it, Got it.

  • Anyway, I read to have fun.

  • Same.

  • And romance novels are fun.

  • Leah loves romance so much that in 2016, she and her sister opened up a bookstore devoted to it.