For decades, Target has held a special place in the hearts of American consumers.
It's not just a place to shop, it's a cool place to shop.
I mean, part of what I find really interesting about Target is that people have this passion for it.
That's our colleague Sarah Nassauer, who covers retail.
And there's this sort of thing where Target is.
Has been able to kind of transcend, like just utilitarian shopping, right, and be like a fun thing to do.
I mean, it's really.
It's the Target thing.
I'm sure you've heard that term.
Do you say Target or Target?
Because that's going to tell me all I need to know.
Target.
No, it ain't.
It's Tar Jay.
Look at the tones.
Tar Jay Haul.
Now, if you say you're going to Target, now I know you're bougie, you're hip, you're with it.
And it was this idea that, yes, I'm going to like, buy whatever shampoo and socks and, you know, maybe a gallon of milk, but it'll be kind of a nice experience because I'm going to Target.
I'm going to Target.
But recently, shopping at Target has become a lot less fun.