The Biggest Trade in Sports Wasn't an Athlete — It Was a TV Show

体育界最大的贸易不是运动员,而是电视节目

The Journal.

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2024-11-22

19 分钟
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When TNT lost the rights to broadcast NBA games this year, fans worried that the network’s long-running popular show “Inside the NBA” would also end. But, as WSJ’s Joe Flint explains, a complicated trade has allowed the show to live on.  Further Listening: - The NBA’s Media Rights Are Up For Grabs. Billions Are At Stake.  - The Media Mogul Taking an Ax To Hollywood  Further Reading: - Warner Bros. Discovery, NBA Settle Legal Battle Over TV Rights  - Warner’s TNT Sues NBA, Alleging Breach of Media-Rights Contract  Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • If you're a basketball fan like me, you've definitely heard of, no, no, you've definitely watched inside the NBA.

  • It's a show that airs alongside NBA basketball games on TNT.

  • Hey, it's inside the NBA presented by Kia from Studio J in Atlanta, where it's 11.50.

  • It features the broadcaster Ernie Johnson, and former NBA superstars Kenny Smith, that's my biggest regret.

  • I'm like, man, I never made it all still again.

  • Charles Barkley.

  • No matter how much you screen, you'll answer.

  • That does not make you right.

  • In my favorite player, when I was a little kid, Shaquille O'Neill.

  • Stop baby in these players.

  • It's baby no play, no play, you gotta sit as I was down, period.

  • If you've never seen it before, you might wonder why it's so popular.

  • Shaquille and Barkley tend to mumble, they talk over each other, but then you start to see their chemistry.

  • These former players bantering about their own glory days, and what the NBA is like now.

  • There's a ton of inside jokes, and a lot of laughing.

  • I would describe it, I mean, on the one hand, it's a similar type of pre-game show to inside the NFL,

  • or the types of shows we see on ESPN before big events, but it's much more than that.

  • That's our colleague, Joe Flint, who covers the media industry, and who's also a big sports fan.

  • They just have a really great vibe between all of them, and they gel,

  • and sometimes there's tension between them, and they speak in a way that does not feel manufactured.