Radio Station Jingles: 80 Years of Earworms

广播电台广告歌曲:耳虫 80 年

Twenty Thousand Hertz

音乐

2025-01-22

38 分钟
PDF

单集简介 ...

If you turn on the radio, there’s one thing you’re almost guaranteed to hear: a catchy, over the top jingle proclaiming the name and call letters of the radio station. But where did these little tunes come from? Who makes them? And why are they still so common? In this episode, we explore the history of radio ID jingles, and pack in so many earworms, you’re going to need an exterminator. Featuring Jeanna Isham of Dreamr Productions, Jon Wolfert of JAM Creative Productions, and Erik Huber of ReelWorld Productions. If you know what this week's mystery sound is, tell us at mystery.20k.org. Follow Dallas on Instagram, TikTok, YouTube and LinkedIn. Join our community on Reddit and follow us on Facebook. Follow Jeanna’s podcast, Sound in Marketing wherever you get your podcasts. Find the right doctor, right now at zocdoc.com/20k. Get a free Netsuite KPI Checklist at netsuite.com/20k. Get a discount on your NordVPN plan at nordvpn.com/20k. Claim your $75 sponsored job credit at indeed.com/hertz. Episode transcript, music, and credits can be found here: www.20k.org/episodes/radio-station-jingles Learn more about your ad choices. Visit megaphone.fm/adchoices
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单集文稿 ...

  • It's a new year and many of us are committing to exercising and eating healthier.

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  • That's zocdoc.comhertz zocdoc.comhertz you're listening to 20,000HZ.

  • I'm Dallas Taylor.

  • I spent a lot of my formative years listening to the radio.

  • And while today's streaming apps are really convenient, I do find myself missing those over the top Super Epic Radio IDs.

  • POWER 96.1Power POWER POWER 96.1Cool Oldies for your workday.

  • Cool 105 we love our country country 94.5 KFKF Louisiana's number one hit music station 102.7 Kiss FM Chicago's room 9790 FM.

  • Radio IDs are essentially Sonic's signatures for radio stations.

  • That's producer and sound strategist Gina Isham, who's also the host of the sound and marketing podcast.

  • Just like music itself, ID jingles have evolved over the decades.

  • Each one is a cultural and historical snapshot of the the time and place it was created.

  • And the origin of these little melodies goes all the way back to the early 1900s.

  • When radio was first invented.

  • It was basically telegraph signals and it was mostly used for ships at sea to be able to communicate with stations on land.

  • That's Jonathan Wolfert, who has over 50 years of experience making radio IDs.

  • And when you're using Morse code, you want your message to be as concise as possible.

  • So rather than taking the time to spell out the name of a long ship, they started using abbreviations.