Foreign.
You're listening to Eureka on Monocle Radio.
Brought to you by the team behind the entrepreneurs.
The show all about inspiring people, innovative companies and fresh ideas in global business.
I'm Tom Edwards.
Serda Mutlun is a Turkish born designer and the founder of the luxury handbag brand Serda London.
After honing her craft designing for top leather brands in Istanbul,
Serda moved to London in 2005, driven by her passion for creating timeless high quality accessories.
In 2013 she launched her namesake label driven by a desire to create the ultimate day to evening handbag.
Every piece is designed in the British capital
and handcrafted in Florence by artisans who work with some of the world's leading literary luxury brands.
So how do you combine London design, Italian craftsmanship and deep Turkish roots to create a unified brand identity?
Well, here is Serda with more on how the journey began.
That idea of becoming a designer and creating something beautiful, meaningful started from my root, from my upbringing.
My mom was a professional tailor.
My childhood is full of memories of watching her.
I was born in Bursa, Turkey, that's still close to Istanbul.
And I studied fashion in Istanbul.
I am a fine arts but textile graduate.
Specifically my subject was textile.