The man making a business out of China’s burnout generation

这位从中国“燃尽一代”中谋取商机的人

The Audio Long Read

社会与文化

2025-01-27

32 分钟
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Li Jianxiong was a highflying marketing executive in Beijing until a breakdown sent him to the west on a wellness voyage of discovery – just as his peers were losing faith in the Chinese Dream. By Chang Che. Read by Vincent Lai. Help support our independent journalism at theguardian.com/longreadpod
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  • This is the Guardian.

  • Welcome to the Guardian Long Read showcasing the best long form journalism covering culture,

  • politics and new thinking.

  • For the text version of this and all our long reads,

  • go to theguardian.com longread the man making a Business out of China's Burnout Generation by Chang Cheh Li Jiansheng is convinced he has lived two lives.

  • His first began in 1984 when he was born to impoverished farmers in China's Henan province.

  • Ambitious and daring,

  • he took full advantage of the new economic reality that unfolded after the cataclysms of the MAO years.

  • By 2017, he had secured a family, a house in Beijing,

  • and a reputation as one of China's most talented young marketing men.

  • His success, however, came at a cost.

  • By then, China had become notorious for its 996-work-culture, 9am to 9pm six days a week.

  • But Li was working something closer to 007, 24 hours a day, every day.

  • While managing an all consuming media crisis for his employer, a major tutoring company.

  • He developed insomnia,

  • heart palpitations and a severe rash that doctors attributed to a flagging immune system.

  • He wondered more than once whether he might actually work himself to death.

  • In Lee's telling,

  • his second life began in 2018 when he left his lucrative job feeling broken and beleaguered.

  • He treated himself as an experiment in self rescue.