Foreign.
You're listening to Eureka on Monocle Radio.
Brought to you by the team behind the entrepreneurs.
The show all about inspiring people, innovative companies and fresh ideas in global business.
I'm Tom Edwards.
The Helsinki based forestry company Storaenzo traces its roots all the way back to the 13th century
and today employs over 20,000 people in more than 30 countries.
The key to its success perhaps the ability to adapt to changes in the economy by a series of pivots,
the latest of which from paper to biomaterials.
Monocle's Helsinki correspondent Petri Birtsoff met Stora Enzo CEO Hans Selm
at the company's new landmark headquarters.
The building itself a statement about the potential of forests.
Storaenso is one of the largest private owners of forests in the world.
So it is only fitting
that the company's new head office is made up of 2,500 individually milled wood pieces
and 7,600 cubic meters of wood in total.
The imposing building is a prominent feature in the Helsinki skyline
and underscores both Storaenzo's importance to the Finnish economy as well
as the enduring appeal of the material that has kept the company
in business for more than seven centuries.