The Fifth Floor: Are Korean beauty products too light?

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• 00:35

  Welcome to the documentary from the BBC World Service.

• 00:44

  The fifth Floor.

• 00:47

  The fifth Floor.

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  The fifth floor.

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  This is the fifth floor at the heart of global stories storytelling

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  with BBC journalists from all around the world.

• 01:04

  I'm your host, Faranak Amidi.

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  Here on the fifth Floor,

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  we often talk about South Korea and its most successful exports, K Drama and K Pop.

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  In recent years, another powerful industry has emerged.

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  Korean beauty products.

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  From moisturizers to makeup,

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  Korean brands have expanded across the world and found very profitable markets in Southeast Asia,

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  North America and Africa.

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  But when they started expanding outside of South Korea, some of these brands faced a backlash.

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