What Killed Red Lobster? | Caught in the Net

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  It's 2024, and across the United States of America, people are rising to a new challenge.

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  A challenge laid down by Red Lobster, the nation's largest chain of seafood restaurants.

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  It's a challenge that's out to revive its ailing fortunes.

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  And that challenge is Endless shrimp for just $25.

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  Endless shrimp.

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  All the shrimp I can eat for just 25 bucks.

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  Let me get my hat.

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  I'm Katie, and I think that I. Can eat 15 to 20 shrimp.

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  I'm Alex.

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  I'm gonna say I think I can eat 20 shrimp.

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  I'm Jasper, and I know that I could eat like 30 to 50 shrimp.

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  I just eat more sh and I eat shrimp and then more shrimp and more shrimp.

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  And now I'm paying the price because my belly hurts and I'm ready for a nap.

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  Red Lobster started its endless shrimp promotions in 2004.

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  Once a year, it would offer never ending shellfish at a bargain price for a limited time.

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  Then in June 2023, Red Lobster made it permanent to lure people back through its doors,

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  even if that meant losing money.

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