2025-01-31
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Welcome to Road Today, the Spring Festival edition.
I'm Ge Ena in Beijing.
To listen to this episode again or to catch up on previous episodes, you can download our podcast by searching Road Today, foreigners are flocking to China to experience the festive Spring Festival atmosphere firsthand.
Chinese Online travel service Trip.com says inbound travel orders from foreign tourists have soon surged by over 200% during the festival.
To talk more on this and China's Spring Festival holiday economy, let's have Professor Liu Baocheng, Director of the center for International Business Ethics at the University of International Business and Economics.
Professor, we've seen a massive surge in foreign visitors to China during this spring Festival, over 200% more travel bookings.
What do you think is drawing so many international tourists to experience this holiday here?
Well first there has been a pent up demand due to the long tail effect of the pandemic.
Now was more of the convenience provided by free visa connectivity and particularly by the direct flight and also with the cost reduction of flying air China.
Then the big travel experience taking Chinese bullet trains.
So this can really provide a big attraction.
The other is that we notice a new trend that many the foreigners they visit China they also do their live streaming to show their personal experience and to compare the different experiences over the past travels into China.
So this also gave them a lot of traffic for them to spread the Chinese culture and elevate their own image.