China's ice city greets over 90 million visitors in 2024-2025 winter season

2024-2025冬季,中国冰雪之城迎接超过九千万游客

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2025-03-11

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  • The world is changing fast, but you can learn it at a slower pace.

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  • The craze for winter sports has fueled tourism in China's ice city of Harbin,

  • with the number of Tourist arrivals growing 9.7% year on year to over 90 million during the 2024 through 2025 winter season,

  • according to the city's Culture and Tourism Bureau.

  • As one of China's top winter tourism destinations,

  • Harbin saw its tourism sector rake in 137.2 billion yuan,

  • about US$19 billion from November 8, 2024 to February 28, 2025, up 16.6% year on year.

  • And the number of international visitors to Harbin in particular surged 94.22% compared to the last winter season,

  • driven by an influx of tourists from Russia, Japan,

  • the Republic of Korea and ASEAN countries,

  • Harbin has ignited fervor for ice and snow tourism on Chinese social media this winter

  • since the opening of the 41st Harbin International Ice and Snow Festival on January 5th.

  • Notably,

  • Harbin Ice Snow World welcomed a record breaking 3.5 million visitors during its 68 days of operations.

  • The 9th Asian Winter Games and a series of test events held in Harbin also contributed to the tourism surge.

  • The city built more than 500 ice and snow sports venues and upgrade facilities of 15 local ski resorts,

  • entertaining spectators and athletes from around the world.

  • China has unveiled an ambitious plan to develop its ice and snow economy as a new economic driver,