China announces month-long online shopping event for Spring Festival

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  China has launched a month long online shopping event for festive goods ahead of the forthcoming Spring Festival,

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  which falls on January 29 this year.

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  The event,

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  initiated by the Ministry of Commerce and organized under the guidance of several government departments and the China Consumers association,

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  runs until February 5th.

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  According to the Ministry,

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  this event marks the first nationwide online sales promotion following the inscription of the Spring Festival Social Practices of the Chinese People in celebration of Traditional New Year on the UNESCO Representative List of the Intangible Cultural Heritage of humanity in December 2024.

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  The event aims to meet people's consumption needs during the festive season,

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  promote traditional Chinese culture and boost e commerce sales.

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  According to the Ministry,

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  various Chinese regions and e commerce platforms will host events to celebrate the Spring Festival,

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  including local product promotions as well as exhibitions and performances themed on intangible cultural heritage.

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  For instance, starting from January 22,

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  Shanghai will host an e commerce event to promote tourism products for visitors traveling to China for the Spring Festival.

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  During this event,

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  festive goods will also be made available on the global versions of various e commerce platforms to meet the needs of overseas Chinese and international customers.

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