Foreign.
Hello and welcome to the Entrepreneurs on Monocle Radio.
The show all about inspiring people, innovative companies and fresh ideas in global business.
Today's program is about a passion for movement as we meet the founders behind two fitness driven businesses will hit the ground running with the founder of a luxury apparel brand making garments that blend functionality with fashion.
Fundamentally, all runners have a very complex relationship with running.
And that paradox in running is what drew me to it and what drew me to it as an entrepreneur as well.
And later we'll dive into the deep end with the CEO of the world's first underwater streaming headset.
We pivoted and focused on the hardware because we think that really unlocks a much bigger potential in swimming.
This is the Entrepreneurs with me, Tom Edwards.
You're listening to the Entrepreneurs.
Oliver Powell is the founder of Acid Running, a performance meets lifestyle brand inspired by his family's historic tailoring business and his own passion for running.
After leaving a career in politics, Oliver set out to create gear that goes the distance.
Tough enough for a marathon and but stylish enough for a post run coffee.
Since launching Acid Running has gained a loyal following.
Some fans have even gone the extra mile if you will, by getting tattoos.
Of the brand's logo.
More on that from Oli in a bit.
Oli stopped by Midori House to discuss the upcoming women's collection, new collaborations and what else is looming large on the horizon.
He began by telling me about the start of the journey.
I started off in the dark world of politics, so I've been fully rehabilitated now.