Five times 15.
Thanks so much, Jack.
And what an incredible series of talks to follow.
I wanted to talk this evening about Ravenous of the National Food Strategy.
The Food Strategy was a piece of work I did for government and I knew
that when I went about it I wanted to do two things.
One was to tell a story and the other was to recommend specific policies.
And when you're trying to change policy,
in many ways the story is more important because policy happens in fits and starts.
It can be quite random, the events that bring about a particular change of position.
Whereas what underlies everything is the story and the, the story that we decided to tell.
Oh, by the way, the book came because as soon as we'd published the National Food Strategy,
my wife said no one sane is going to go online and read an online government document.
We had to turn it into a book.
So that's what we did.
And Jemima Lewis is is her name.
She wrote it with me.
The story that we tell starts in 1914, sorry, 1945.
It starts off in the Second World War.
There were 2.8 billion people on the planet.