What You Can Learn From LinkedIn Influencers to Boost Your Brand Online

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  Here's your money briefing for Monday March 24th.

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  I'm Julia Carpenter for The Wall Street Journal.

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  When you think influencer, you might instantly picture colorful TikTok dance videos or aesthetically

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  pleasing Instagram posts.

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  But recently, a new kind of internet celebrity has emerged.

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  And this time, they're finding fame in what once seemed an unlikely place.

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  LinkedIn.

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  They basically have seen an opportunity to fill and bring what they do on TikTok,

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  where you know, sometimes they do talk about their jobs or talk about a campaign they did

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  on a different platform and bring that insight.

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  We'll talk with WSG Reporter and Marie Alcantara about how these new content creators are

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  changing the way we think about networking online.

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  That's after the break.

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  You're probably pretty familiar with the typical LinkedIn post.

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  I got a new job or congrats on the promotion, but LinkedIn is changing and these new influencers

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  are taking advantage of that.

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  Wall Street Journal reporter Anne Marie Alcantara joins me to talk more.

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  Anne Marie, it used to be that LinkedIn was just a resume site.

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  Seems like that's not the case anymore.

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  No, it's definitely changing.

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