Overly Friendly Emails and other marketing pet peeves

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• 00:00

  This podcast discusses Google and Meadow, which are financial supporters of npr.

• 00:05

  Npr.

• 00:16

  So the other day, Adrian,

• 00:17

  I bought some extremely ordinary pants that were plain navy chinos from J. Crew as opposed to unusual pants.

• 00:26

  They were not going to win any awards for novelty.

• 00:28

  Okay, so you were in the market for some classic,

• 00:30

  you know, preppy American clothes at reasonable prices.

• 00:33

  Yeah.

• 00:34

  J. Crew's slogan is heritage made modern.

• 00:37

  And so it surprised me that when my order arrived, I got this email subject line, best news ever.

• 00:44

  Your order has arrived.

• 00:46

  Psst.

• 00:47

  Check your mailbox, doorstep, wherever.

• 00:50

  And there are three exclamation marks here.

• 00:52

  We hope you really, really love it.

• 00:55

  Wow, that's like uncomfortably personal tone to take from, like a marketing email.

• 01:02

  It would make sense if it was, like, selling ice cream or something,

• 01:04

  but it was just kind of incongruous to what I thought the brand was about.

• 01:09

  This is something that I've been calling your cool friend tm.

• 01:13

  So brand strategist Joe Burns thinks J. Crew is part of a wider plague.

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