There's a corner of social media that's become really popular and it includes moms in Utah who share their families day to day lives.
Here is a day in the life.
On Lake Powell for a family vacation.
With my in laws.
So today we are going to be showing you our gender reveal video.
Come along with me as I feed the calves at the dairy barn tonight with the kiddos.
This whole scene of mom influencers has just exploded in Utah.
That's our colleague Zuzia Ellenson.
I mean,
I don't think there's a place elsewhere in the US where there's more popular family influencers.
How would you describe the kind of content that comes from a lot of the mom influencers in Utah?
So it's all about very traditional home life, I would say.
So, you know, there's videos of people cooking for their kids.
Welcome to the Ballerina Farm kitchen.
Today we are making sourdough bread.
We're going to do cleaning, gardening, all stuff around the home.
I'm just going to walk you through the products I use and the methods I use to clean my house.
We are all so tired from apple picking today.
I don't know.
And a lot of these families are enormous and there's just this incredible fascination across America with the intimate details of these people's home lives.