Heads up, in this episode, we are not able to consistently pronounce the word pecan.
Sometimes it's pecan, sometimes it's pecan, okay, you've been warned.
This is Planet Money from NPR.
So I guess would you mind introducing yourself?
My name is Alex, Alex Rodriguez, and I have a small business here in Vancouver, Canada called Nuthut.
How do you not giggle when you say Nuthut?
Oh, I don't.
I had years of thinking, I should change the name.
This is ridiculous.
We have a physical location, and this is probably TMI, but we have a physical location with the big word Nuthut,
and there are instances of guys showing up in front of our building and posing in front of the sign and taking selfies going,
Nuthut, you all right.
Anyhow, Alex has been running her small business in Vancouver for almost a decade.
Nuthut is like a specialty shop.
Alex sells just nuts, seeds, chocolate, and dried fruit, mostly from small sustainably run farms,
and finding those farmers is one of the main things she focuses on.
And that is not easy.
Not everyone is reliable.
She still hasn't found a pine nut that she really likes, so she doesn't sell pine nuts.
So when she starts working with somebody good, she is very loyal.