This is hidden brain.
I'm Shankar Vedanta.
All of us are surrounded by brands.
Designer brands.
Calvin Klein's obsession.
Oh, the smell of it.
Bargain shopper brands.
You're gonna spend $20 every month on paper towels anyway.
You're throwing your money away.
The mini cham wows are for everything.
For everyday users, brands, for seemingly every demographic slice among us.
This is what I've been waiting for.
Our minecraft wrapping paper.
Hey, it's my Christmas.
Have you ever stopped to ask how brands influence you?
Is it the slick advertising, the relatable characters, or the story?
Lance Armstrong would go out there, you know, with this story of, I beat cancer, and I'm gonna put on my gear, I'm gonna put on that yellow bracelet.
I had about 50 of them.
Today on the show, we conclude our money 2.0 series with two of our favorite conversations about the psychology of brands.
How companies create a worldview around the products they sell and then get us to make those products a part of who we are.