Our idea of failure and how we respond to it dramatically shapes our identity and, consequently, how we live our lives. When we fear failure as an end-all-be-all rather than viewing it as an opportunity to learn and iterate, it can significantly hinder our personal growth, creativity, and ability to reach our full potential. In this episode, Brett and Joe explore the transformative power of embracing failure as part of life's journey. They discuss: • How shifting focus from outcomes to effort can lead to unexpected and remarkable results • Strategies for reframing failure as a stepping stone to success • Real-life examples of how embracing what we think of as “failure” leads to better results and breakthroughs