Better Than Cash

Better Than Cash

Hidden Brain

社会科学

2019-02-26

26 分钟
PDF

单集简介 ...

Our modern world is saturated with awards. From elementary school classrooms to Hollywood to the hallways of academia, there's no shortage of prizes. But — do they work?
更多

单集文稿 ...

  • This is hidden brain.

  • I'm Shankar Vedantan.

  • You may have noticed that our modern world is saturated with awards.

  • Welcome to the 77th annual Peabody Awards.

  • Welcome to the 2019 Golden Globe Brilliance.

  • Academy, the Miss Universe, the fifth annual Tony Award feature of annual Ig Nobel Prize Life Achievement Award.

  • Many of these awards have been created in the past century, but awards have been around for millennia.

  • The Greeks and Romans had them.

  • Kings and queens have long given them to their bravest warriors.

  • Societies all over the world have recognized their best citizens with prizes.

  • We pay tribute to those distinguished individuals with our nation's highest civilian honor, the Presidential Medal of Freedom.

  • Awards are so ubiquitous that we rarely stop to ask, do they work?

  • Do prizes inspire and motivate?

  • Or do they cause jealousy and resentment?

  • The upside, the downside and the psychology of awards this week on hidden brain.

  • Bruno Frey is an economist who has spent years studying how prizes shape human behavior.

  • He works at the University of Basel in Switzerland, along with Yana Gallas.

  • He is co author of the book honors versus the economics of awards.

  • Getting an award makes people feel good, but Bruno says the real benefits of awards are seen long after that initial glow wears off.

  • When people are given an award in general, they are likely to work better, to be more engaged, to have, as we say, higher intrinsic motivation.