Sounds Like a Winner

听起来像一个赢家

Hidden Brain

社会科学

2018-11-06

24 分钟
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单集简介 ...

We're used to the idea that rhetoric sways voters. But what about another element of language: a candidate's voice?
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单集文稿 ...

  • This is hidden brain.

  • I'm Shankar Vedantam.

  • Which dog do you think is bigger, fido or rover?

  • Both of these dogs are making the exact same sound.

  • They're barking, but the vocal quality of the barks easily gives away the size of the dog.

  • The lower pitched dog is a large saint Bernard, while high pitched fido is a small chihuahua.

  • Throughout nature, the vocalizations of different animals offer clues, from birds to baboons.

  • The sounds you hear can tell you useful things about an animal's size, its intentions, even its role in its social hierarchy.

  • But is any of this true for humans?

  • Does the human voice convey anything important about whos up and whos down?

  • At one level, the answer is no.

  • We determine rank in pecking order using sophisticated language and cultural norms.

  • In politics, we select leaders through elections.

  • But at the same time, humans are also animals.

  • Today on hidden brain, the tension between our modern, complex political systems and ancient biological rules that tell us who's in charge.

  • Nonverbal vocal signals that do not necessarily connote language or grammar the way that you and I would understand it as human beings are conveying a great deal of information.

  • I want to be the people's governor.

  • I will work honestly.

  • Even my soft voice might be a bit more effective at getting conservative things done.

  • And what we've done is we have taken that model and we have applied it to politics and to political candidates.