Me, Myself, and IKEA

我、我自己和宜家

Hidden Brain

社会科学

2017-05-23

23 分钟
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It's normal to feel drawn to people you share something with — whether that's a name, or a birthday, or a common background. But did you know that women named Georgia also gravitate toward the state of Georgia? And Virginias are slightly more likely to move to Virginia? Or that people with the last name Carpenter are actually more likely to be carpenters? This week on Hidden Brain, we talk about all the subtle ways we prefer things that have something to do with us, and why that means, for example, we prefer that IKEA furniture we built ourselves. This phenomenon — which we're calling the Narcissus Effect — can have much bigger implications than we might at first think.
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  • This is hidden brain.

  • I'm Shankar Vedantam.

  • People in romantic relationships often share things in common.

  • A love of the same sports team, maybe the same religion, sometimes a common profession.

  • But for some couples, the similarities go further.

  • The girl that I am dating now.

  • We have the same birthday, which is kind of cool.

  • My fiance, Israel, and I have the same birthday, which is something we discovered.

  • On our second date.

  • You could say this isn't so surprising.

  • There are lots of people in the world, and sooner or later, some people are going to get together with others who happen to have the same birthday.

  • But there's evidence this may be more than just a coincidence.

  • Having a common birthday seems to actually draw people closer to one another.

  • When I first went to a new hairstylist, we found out that we had the same birthday, and we called each other birthday twins.

  • And I wound up going to that hairstylist for years, even after she switched salons, even after we moved, I would drive 40 minutes to go get my hair cut by her.

  • Some people see so much significance in shared birthdays, or even shared numbers in two birthdays, that they select dates for important events based on those patterns.

  • My birthday is August 2, and my husband Blake's birthday is August 9, and we got married on August 29.

  • My wife and I share the same birthday, July 6, and we are also married on that day.

  • My birthday is October 27, and with my first husband, his birthday was September 27, and we had the opportunity to get married on August 27.

  • It was a no brainer.