Episode 55: Snooki and the Handbag

第55集:史努基和手袋

Hidden Brain

社会科学

2016-12-13

24 分钟
PDF

单集简介 ...

Look down at what you're wearing. You picked out that blue shirt, right? And those boots — you decided on those because they're warm, didn't you? Well, maybe not. Researcher Jonah Berger says, we tend to be pretty good at recognizing how influences like product placement and peer pressure affect other people's choices... but we're not so good at recognizing those forces in our own decision-making.
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单集文稿 ...

  • This is hidden brain.

  • I'm Shankar Vedanta.

  • We begin today's show in a snowy midwestern schoolyard.

  • Says who?

  • Says me.

  • Oh, yeah?

  • Yeah.

  • A group of boys is gathered around a flagpole.

  • One is daring the other to stick his tongue to the icy metal.

  • Are you kidding?

  • Stick my tongue to that stupid pole?

  • That's dumb.

  • That guy should know it'll stick.

  • You're full of it.

  • Yeah, yeah.

  • Like double dog dare ya.

  • If you've seen the film a Christmas story, you know where this is headed.

  • The double dog dare escalates to a triple dog dare, which ends, no surprise here, with a boy's tongue stuck to a flagpole.

  • Okay, that's just the movies.

  • Many of us like to think we'd never succumb to this sort of peer pressure.