The Making of a Purpose-Driven Founder | Yunha Kim

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• 00:00

  That deeper sense of purpose is what keeps you in the game when things are super hard.

• 00:06

  Because entrepreneurial journey is up and down.

• 00:10

  There are times where you love your job, there are times where you hate your job.

• 00:13

  But if I have that strong mission behind it, I know that my time is being spent on the right things by helping people with their sleep at scale.

• 00:22

  It keeps me going and keeps me motivated.

• 00:26

  It's so rewarding.

• 00:27

  It's a cool job.

• 00:30

  So imagine arriving in the US at the age of 14, alone, without your entire family, who was on the other side of the world, working incredibly hard to live up to the expectations, to succeed at the highest levels, and then doing exactly that, excelling in school, landing a high profile job, then realizing this was never truly your path, and then making a big decision to pretty much blow it all up in the name of blazing your own path and then succeeding on an entirely different level.

• 01:03

  Well, my guest today, Unicim, has navigated many ups and downs since arriving in America alone.

• 01:09

  As a 14 year old immigrant, she worked hard to land a job in investment banking in New York, making great money, having a big name job and a great apartment, all the trappings of success.

• 01:20

  And still there was something missing.

• 01:22

  She felt increasingly called to do her own thing.

• 01:25

  And to the surprise of many, left what seemed to be a dream job to found her own business and spend years living and working with five other roommates, who were also her workmates, in a small apartment to build their first business.

• 01:38

  It was an amazing experience, but it also taught her that owning her own business, it just wasn't enough.

• 01:44

  It had to be in service of something bigger.

• 01:46

  So when she exited that first company, she immediately set to work building a popular meditation app, simple habit that was really about helping people find peace.

• 01:57

  But along the way, her own chronic insomnia, it really started to take its toll.

• 02:02

  No amount of ambition could outrun her constant exhaustion in restful sleep.

• 02:07

  It just felt entirely out of reach.

• 02:09

  Until one day, everything changed.

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