2023-04-27
50 分钟This idea of magic words has been around forever, abracadabra.
Alakazam, whatever it is.
But I think why I find this concept interesting is they're not magic, it's actually science.
There are words we can use that will increase our impact.
Adding a certain word to request can make people up to 50% more likely to say yes.
We found in our own work that saying I recommend something rather than I like something makes people about a third more likely to do it.
To me, this idea of words having power is really important.
And given those words, what are they and how can we harness those powers?
How?
By understanding the power of magic words can we use them to increase our own impact, whether it's to persuade others to motivate, to be more creative, or to deepen social connections.
So have you ever wondered why some people seem to have a near magical way with words?
Effortlessly connecting with others, inspiring change, being able to share ideas in a way that seems to just bypass defenses, be wildly persuasive, and lead to action and impact?
Well, what is it that lets them do that?
In todays fun and inspiring conversation with Jonah Berger, we delve into the fascinating world of language, persuasion and ethics, and reveal the secrets to harnessing the power of what he calls magic words in your everyday life.
So ive known Jonah for many years now, I think actually a little over a decade.
And Jonah is a world renowned expert on natural language processing.
Change word of mouth, influence consumer behavior, and why things catch on.
His latest book, Magic Words, what to say to get your way, provides a powerful toolkit and actionable techniques around science of language and how you can use it to change minds, engage audiences, and drive action.
And with over 80 published articles in top tier academic journals, his work has been covered all over the world, is constantly referenced by places like the New York Times, Harvard Business Review, and he consults for giants like Apple, Google, Nike, Amazon, GE, the Gates foundation, and more.
In today's conversation, we explore the incredible ways in which language can impact our lives, relationships and influence, including things like the concept of what he calls linguistic chameleons and how adjusting your language can create stronger connections with others, or the power of emotional language to hold attention, evoke curiosity, and inspire action.