2022-05-02
1 小时 11 分钟Maybe if you did only one thing in your life to be more influential, it would be to choose to like each person that you meet with or that you encounter, and to do whatever it takes to like them.
The most important person is the other person.
It's not you.
So what do you think of when you hear the word influence or the phrase be an influencer?
Well, maybe you think about the ability to affect another person, to have influence over them, or to persuade them to adopt an idea, a point of view, maybe an opinion, or maybe take an action or commit to something, or buy something or buy into something.
Whether we're comfortable with the notion of influence or persuasion or not, we are all immersed in overlapping processes of subtle and not so subtle influence all day, every day.
It's simply a fact of human interaction and to better understand how to both cultivate our own skills and tools and also become more aware of the scripts that are running all around us all day.
I'm so excited to be able to sit down with my friend Doctor Zoe Chance.
So Zoe is a writer, teacher, researcher, climate philanthropist obsessed with the topic of interpersonal influence.
She earned her doctorate in behavioral science from Harvard and now teaches mastering influence and persuasion, the most popular course at the Yale School of Management, and her research has been published in top academic journals covered in global media.
She speaks internationally for Fortune 500 firms and leading NGo's, gave a wildly popular TED talk how to make a behavior addictive, and her framework for behavior change is the foundation of Google's global food policy that helps over 100,000 people make healthier choices every day.
And before focusing on academic pursuits, she also just happened to manage a $200 million segment of the Barbie brand for Mattel.
Fundamentally, Zoe teaches smart, kind people to raise money for charity, get elected to office, fund startups, start movements, save lives, find love, negotiate great deals and job offers, and even get along better with their kids.
In other words, she helps people to use their superpower of influence as a force for good.
And by the way, if you love today's conversation, you will also love her book, influence is your superpower.
So excited to share this conversation with you.
I'm Jonathan Fields and this is good life project.
We sat down originally a chunk of years back in the studio in New York City and went deep into probably more of your personal journey and story and touched on the work that you've been doing also.
But we're going to go deep into that work, into the world of influence today.
And because that is what your new book is about, that is what you've been focusing on.