Hey.
So my guest today is an old friend, Seth Godin.
He's one of the few people that I've met beyond mega celebs in the entertainment world, who is often simply known by his first name, Madonna, Cher, and yes, Seth.
Over the past few decades, he's made quite a ruckus in nearly every domain he's touched, from business to marketing, to education, innovation and human potential, and beyond, in no small part by encouraging us all to join him in purposeful ruckus making, too.
And he's launched a number of successful companies, taught millions of people, and left his mark on our creative culture.
And he's written just a bit.
In fact, he writes daily at Seths Dot blog, which is one of the most popular blogs in the world.
He's the founder of the Alt MBA, the Akimbo Workshops, online seminars that have transformed the work of thousands of people.
And Seth is also the author of 19 international bestsellers translated into more than 35 languages, including Purple Cow, Linchpin, the dip.
This is marketing.
And now his latest, the practice, which is this really insightful and provocative look at how to get more out of the work that we do by giving more to it, to the world, and to ourselves.
Or as he describes it, you'll learn to dance with your fear, take the risks worth taking, and embrace empathy required to make work that contributes with authenticity and joy.
And that is what we explore in today's conversation.
So excited to share it with you.
I'm Jonathan Fields, and this is good life project.
You know, it's interesting.
So reading your book in the background, I had playing the weird to say new album from Keith Jarrett, Budapest.
Yeah.
And while I'm reading, I had this really interesting experience that.
So for our listeners, Keith Jarrett is this stunning jazz and classical pianist.